The Case of Kuwa Mjanja in Tanzania


“We are now seeing these interventions play out in different geographies and different cultures. We see this thing working. It's real and really rewarding.” —Edwin Mtei, A360 Program Manager, Tanzania

What is it?

Our recently relaunched technical brief analyzes A360’s strategy and lessons learned to date, presenting a case study of the A360 experience in Tanzania, and offering considerations for similar AYSRH implementation in future settings.

How did we use it?

Among adolescent girls across developing countries, there remains a persistent unmet need for modern contraception. To resolve this, many organizations and projects have contributed to the evidence-base of best practices for adolescent girls to uptake modern contraception.

PSI’s Tanzania flagship adolescent contraceptive program, A360’s Kuwa Mjanja, keeps girls at the center, listening to them and designing our approach to respond to their needs, their way. And through our recently relaunched technical publication, we’re reflecting on how Kuwa Mjanja’s girl-centered approach to contraception can address current gaps in adolescent sexual and reproductive health.

What does this look like on the ground in Tanzania and how can these insights help drive the scale of girl-centered approaches? Here’s your chance to find out.

Consider using it to:

Dive into A360’s Kuwa Mjanja (Be Smart), an innovative program that delivers life skills and contraceptive counseling sessions—tailored to and branded for the unique needs of the girls we serve. It’s a girl-powered call to action that seeks to reframe the narrative about girls, and contraception. As we look to a future in which every Tanzanian girl can achieve her goals, we invite you to join us in sustaining the change we’ve already made – and hope these insights can help drive the scale up of girl-centered approaches across Tanzania