she’s at the center, every step of the way

Across Nigeria, Ethiopia, Tanzania and Kenya, A360 is scaling girl-centered contraceptive programs—with girls and government at the fore.

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Serving rural married girls & husbands


In Ethiopia, A360’s Smart Start introduces targeted financial messaging designed to help adolescent rural girls aged 15-19 and their husbands plan for the families, and lives, that they want. Through RISE, we, alongside the Ethiopian Ministry of Health, are taking Smart Start to scale through the country’s primary healthcare system– bringing Smart Start to 1 million girls by 2025.

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Serving urban & peri-urban girls, with and without children


A360’s Kuwa Mjanja delivers entrepreneurial skills and contraceptive counseling sessions—tailored to and delightfully branded for the unique needs of the 15-19-year-old girls we serve.

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Serving married, rural women

Northern Nigeria

In Northern Nigeria, Matasa Matan Arewa reaches married girls aged 15-19 and their husbands through maternal and child health and skills building classes. These serve as entry points to reach couples with contraceptive counseling, where they are and how they say they need.

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Serving unmarried, peri/urban women and girls

Southern Nigeria

In Southern Nigeria and in parts of Northern Nigeria, A360’s 9ja Girls provides unmarried girls aged 15-19 with a platform to gain the skills and knowledge to know that their lives are theirs to make.

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The Next Phase

Adolescents 360 has transitioned to its next phase: A360. Now through 2025, we're supporting health systems to integrate girl-centered approaches into policies and practice.

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Join Farida, Yemisi, Zainab and Hiwot as they embark on their contraceptive user journeys.
Her Journey to #IChoose
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Adapting contraceptive programming to COVID-19 is far from easy. But challenges inspire innovation and collaboration. And we see evidence of this, already.
Matthew Wilson, A360 Project Director, PSI
Explore A360's Response to COVID-19
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My job is to step into the shoes of our youngest consumers—to understand what forces shape their lives, and work together to deliver the tools for young people to drive forward their goals.
Rosemary Nazar, A360 Young Designer, Tanzania
Explore Rosemary's Experience
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People say girls choose contraception because they are promiscuous. But I know that contraception allows girls like me to reach their dreams.
Beth, 9ja Girl, Southern Nigeria
Read Beth's Story
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I have seen Smart Start change me. I want girls around the world to use Smart Start because I want them to be in a better place.
Hymie, Smart Start, Ethiopia
Explore A360 Ethiopia
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Young designers bring our own lived experiences to build trust with the girls we work with & for. When girls walk in I'm not Aunty Susan. I'm just Susan.
Susan Oluwafemi Meleki, A360 Young Designer, Southern Nigeria
Explore A360 Southern Nigeria

Learnings & Reflections

February 14, 2024

2023 Reflection Report

We're thrilled to share A360's inaugural reflection report for 2023, spotlighting major project achievements and championing the voices of adolescent girls across Ethiopia, Kenya and Nigeria. In its second phase, A360 has achieved remarkable engagement, reaching over 974,000 first-time users and 424,000 continuing users of modern contraceptives. Institutionalization and sustainable scale up into government systems … Continue reading 2023 Reflection Report

January 10, 2024


By Meghan Cutherell, A360 Senior Program Manager, Sexual and Reproductive Health, PSI Girls’ agency is a prerequisite for effective action against climate change. Implementers and policymakers, therefore, need a simple framework now to center girls – their voices and experiences – as we collectively adapt to a changing climate. The climate crisis is a problem … Continue reading MAKING SPACE FOR GIRLS TO BE PART OF THE SOLUTION

December 18, 2023

Transitioning from Implementer to TA Provider: The Tensions and Benefits of a Necessary Approach to Scale-up through Public Sector Institutions

By Meghan Cutherell, Sr. Technical Program Manager; Seyoum Atlie, RISE Project Director; Dr. Rahel Demissew, SRH Director; at Population Services International (PSI), Ethiopia. Introduction It is imperative that the development community move beyond boutique, unscalable program designs towards sustainable scale-up of promising interventions, particularly through the public sector. However, pursuing sustainable scale through the public sector often puts organizations at cross-roads. … Continue reading Transitioning from Implementer to TA Provider: The Tensions and Benefits of a Necessary Approach to Scale-up through Public Sector Institutions

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