she’s at the center, every step of the way

Across Nigeria, Ethiopia, Tanzania and Kenya, A360 is scaling girl-centered contraceptive programs—with girls and government at the fore.

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Serving rural married girls & husbands


In Ethiopia, A360’s Smart Start introduces targeted financial messaging designed to help adolescent rural girls aged 15-19 and their husbands plan for the families, and lives, that they want. Through RISE, we, alongside the Ethiopian Ministry of Health, are taking Smart Start to scale through the country’s primary healthcare system– bringing Smart Start to 1 million girls by 2025.

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Serving urban & peri-urban girls, with and without children


A360’s Kuwa Mjanja delivers entrepreneurial skills and contraceptive counseling sessions—tailored to and delightfully branded for the unique needs of the 15-19-year-old girls we serve.

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Serving married, rural women

Northern Nigeria

In Northern Nigeria, Matasa Matan Arewa reaches married girls aged 15-19 and their husbands through maternal and child health and skills building classes. These serve as entry points to reach couples with contraceptive counseling, where they are and how they say they need.

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Serving unmarried, peri/urban women and girls

Southern Nigeria

In Southern Nigeria and in parts of Northern Nigeria, A360’s 9ja Girls provides unmarried girls aged 15-19 with a platform to gain the skills and knowledge to know that their lives are theirs to make.

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The Next Phase

Adolescents 360 has transitioned to its next phase: A360. Now through 2025, we're supporting health systems to integrate girl-centered approaches into policies and practice.

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Join Farida, Yemisi, Zainab and Hiwot as they embark on their contraceptive user journeys.
Her Journey to #IChoose
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Adapting contraceptive programming to COVID-19 is far from easy. But challenges inspire innovation and collaboration. And we see evidence of this, already.
Matthew Wilson, A360 Project Director, PSI
Explore A360's Response to COVID-19
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My job is to step into the shoes of our youngest consumers—to understand what forces shape their lives, and work together to deliver the tools for young people to drive forward their goals.
Rosemary Nazar, A360 Young Designer, Tanzania
Explore Rosemary's Experience
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People say girls choose contraception because they are promiscuous. But I know that contraception allows girls like me to reach their dreams.
Beth, 9ja Girl, Southern Nigeria
Read Beth's Story
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I have seen Smart Start change me. I want girls around the world to use Smart Start because I want them to be in a better place.
Hymie, Smart Start, Ethiopia
Explore A360 Ethiopia
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Young designers bring our own lived experiences to build trust with the girls we work with & for. When girls walk in I'm not Aunty Susan. I'm just Susan.
Susan Oluwafemi Meleki, A360 Young Designer, Southern Nigeria
Explore A360 Southern Nigeria

Learnings & Reflections

October 23, 2023

Navigating the ‘how’ of pursuing both improved economic power and sexual and reproductive health in holistic programming for adolescent girls

By Meghan Cutherell, Senior Program Manager, A360 and Katherine Nichol, Principal Consultant, Strategy Team Lead, Kore Global The 2023 Women Deliver Conference convened more than 6,000 global leaders, advocates, and experts to discuss and advance gender equality and sexual and reproductive health and rights at scale. During the event, PSI’s Adolescents 360 (A360) program hosted … Continue reading Navigating the ‘how’ of pursuing both improved economic power and sexual and reproductive health in holistic programming for adolescent girls

September 26, 2023

Amplifying Adolescent Sexual Reproductive Health through the Power of Options

This technical brief captures what we learned and how we pivoted following our external 2018 mid-term evaluation.

August 11, 2023

Nurturing Green Skills: A360 Youth Perspectives on #IYD2023

Today, we celebrate International Youth Day and young people’s power to create positive change. This year’s theme centers on “green skills for youth towards a sustainable world.” To build a greener world, we all must have green skills, defined as the “knowledge, abilities, values, and attitudes needed to thrive in, cultivate, and bolster a sustainable … Continue reading Nurturing Green Skills: A360 Youth Perspectives on #IYD2023

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