she’s at the center, every step of the way

We are reimagining how adolescents access contraception—with her, for her in Ethiopia, Tanzania and Nigeria, and beyond.

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Serving rural married girls & husbands

Ethiopia

A360’s Smart Start introduces targeted financial messaging designed to help adolescent rural girls aged 15-19 and their husbands plan for the families, and lives, that they want.

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Serving urban & peri-urban girls, with and without children

Tanzania

A360’s Kuwa Mjanja delivers entrepreneurial skills and contraceptive counseling sessions—tailored to and delightfully branded for the unique needs of the 15-19-year-old girls we serve.

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Serving married, rural women

Northern Nigeria

In Northern Nigeria, Matasa Matan Arewa, the first replication of A360’s blueprint, reaches married girls aged 15-19 and their husbands through maternal and child health and skills building classes. These serve entry points to reach couples with contraceptive counseling, where they are and how they say they need.

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Serving unmarried, peri/urban women and girls

Southern Nigeria

In Southern Nigeria and in parts of Northern Nigeria, A360’s 9ja Girls provides unmarried girls aged 15-19 with a platform to gain the skills and knowledge to know that their lives are theirs to make.

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62%
OF GIRLS

aged 15-19 who interact with A360 Tanzania voluntarily opt for a long-acting method (LARC), a number that exceeds Tanzania’s national average of 20% LARC uptake among the same age group. (Source: DHS)

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1 / 5
Young people like me are normally dictated to, not worked with. A360 is different. It’s a project that gives us space to be heard.
Genet Ebuy, Young Designer, A360 Ethiopia
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2 / 5
We all should learn about contraception early. If we don’t learn [about] it now, when will we know about the choices we can make?
Joy, Adolescent Girl, Nigeria
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3 / 5
Going into the field to learn from adolescents has changed how we listen to each other. HCD has left us with a deep empathy for the girls. It assures us that all the views we raise are in favor of the girls we serve.
Edwin Mtei, Social Behavior Change Communications Manager, A360 Tanzania
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4 / 5
9ja Girls goes beyond method uptake. It makes girls know what life is. It makes them sit down and think where they are coming from, where they are, where they are going.
Agege, Youth-Friendly Provider, A360 Nigeria
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5 / 5
I had not imagined a girl to be leading conversations [about contraception] when I started on A360 two years ago. I feel proud of this work and of what this means for Ethiopia's future.
Ayana Geneti, Young Designer, A360 Ethiopia
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Learnings & Reflections

May 20, 2019

A360 on the scene at #WD2019

This WD2019, PSI – and A360 – will be right there in the center of the action, joining some of the world’s greatest minds, strongest activists and most progressive leaders to consider how we all can put healthcare access directly into our consumers’ hands.

May 13, 2019

5 Learnings from A360’s Insight Synthesis Phase

By bringing young people in the heart of our process, in partnership with a fusion of other disciplines, we’ve built out a team equipped to best interpret what girls say they want and need, today. What did we learn? And where did that take us? Here are 5 recommendations based on the A360 experience.

May 13, 2019

4 Things to Know About Adaptive Implementation

A360’s experience applying Adaptive Implementation, and the learnings you, too, can use today.

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