she’s at the center, every step of the way

Across Nigeria, Ethiopia, Tanzania and Kenya, A360 is scaling girl-centered contraceptive programs—with girls and government at the fore.

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Serving rural married girls & husbands

Ethiopia

In Ethiopia, A360’s Smart Start introduces targeted financial messaging designed to help adolescent rural girls aged 15-19 and their husbands plan for the families, and lives, that they want. Through RISE, we, alongside the Ethiopian Ministry of Health, are taking Smart Start to scale through the country’s primary healthcare system– bringing Smart Start to 1 million girls by 2025.

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Serving urban & peri-urban girls, with and without children

Tanzania

A360’s Kuwa Mjanja delivers entrepreneurial skills and contraceptive counseling sessions—tailored to and delightfully branded for the unique needs of the 15-19-year-old girls we serve.

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Serving married, rural women

Northern Nigeria

In Northern Nigeria, Matasa Matan Arewa reaches married girls aged 15-19 and their husbands through maternal and child health and skills building classes. These serve as entry points to reach couples with contraceptive counseling, where they are and how they say they need.

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Serving unmarried, peri/urban women and girls

Southern Nigeria

In Southern Nigeria and in parts of Northern Nigeria, A360’s 9ja Girls provides unmarried girls aged 15-19 with a platform to gain the skills and knowledge to know that their lives are theirs to make.

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A360
The Next Phase

Adolescents 360 has transitioned to its next phase: A360. Now through 2025, we're supporting health systems to integrate girl-centered approaches into policies and practice.

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In her #NotWithoutFP welcome letter, Young Designer Seun Taylor shares where ASRH can go when #SheLeads the way.
Seun Taylor, Young Designer, A360 Nigeria
Hear how #SheLeads
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Adapting contraceptive programming to COVID-19 is far from easy. But challenges inspire innovation and collaboration. And we see evidence of this, already.
Matthew Wilson, A360 Project Director, PSI
Explore A360's Response to COVID-19
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My job is to step into the shoes of our youngest consumers—to understand what forces shape their lives, and work together to deliver the tools for young people to drive forward their goals.
Rosemary Nazar, A360 Young Designer, Tanzania
Explore Rosemary's Experience
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People say girls choose contraception because they are promiscuous. But I know that contraception allows girls like me to reach their dreams.
Beth, 9ja Girl, Southern Nigeria
Read Beth's Story
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I have seen Smart Start change me. I want girls around the world to use Smart Start because I want them to be in a better place.
Hymie, Smart Start, Ethiopia
Explore A360 Ethiopia
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Young designers bring our own lived experiences to build trust with the girls we work with & for. When girls walk in I'm not Aunty Susan. I'm just Susan.
Susan Oluwafemi Meleki, A360 Young Designer, Southern Nigeria
Explore A360 Southern Nigeria

Learnings & Reflections

September 7, 2021

Why this First Lady is Advocating for Girls

In Nigeria, A360 Young Designer Seun Taylor is helping to disrupt the status quo for adolescent contraceptive access. Here’s how.

August 11, 2021

Igniting Change that Sticks

“9ja Girls is all about girls. People say girls choose contraception because they are promiscuous. Or if you are married, it means you don’t want to have a child with your husband,” Beth explains. “But I know that contraception allows girls like me to reach their dreams.”

August 11, 2021

Q&A: A360’s MAYE Approach, Developed by Young People

45 A360 young designers outlined recommendations for where A360’s MYE strategy should go next.

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