she’s at the center, every step of the way

We are reimagining how adolescents access contraception—with her, for her in Ethiopia, Tanzania and Nigeria, and beyond.

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Serving rural married girls & husbands


A360’s Smart Start introduces targeted financial messaging designed to help adolescent rural girls aged 15-19 and their husbands plan for the families, and lives, that they want. Through RISE, the Ethiopian Ministry of Health will integrate Smart Start into Ethiopia’s national Health Extension Program – bringing Smart Start to 1 million girls by 2025.

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Serving urban & peri-urban girls, with and without children


A360’s Kuwa Mjanja delivers entrepreneurial skills and contraceptive counseling sessions—tailored to and delightfully branded for the unique needs of the 15-19-year-old girls we serve.

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Serving married, rural women

Northern Nigeria

In Northern Nigeria, Matasa Matan Arewa, the first replication of A360’s blueprint, reaches married girls aged 15-19 and their husbands through maternal and child health and skills building classes. These serve entry points to reach couples with contraceptive counseling, where they are and how they say they need.

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Serving unmarried, peri/urban women and girls

Southern Nigeria

In Southern Nigeria and in parts of Northern Nigeria, A360’s 9ja Girls provides unmarried girls aged 15-19 with a platform to gain the skills and knowledge to know that their lives are theirs to make.

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In Ethiopia, 4 in 5 girls will have a baby by age 20 before they understand the financial implications. A360's Smart Start addresses this reality, and has been awarded by Bill and Melinda Gates as a 2019 Goalkeepers Accelerator.

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Adapting contraceptive programming to COVID-19 is far from easy. But challenges inspire innovation and collaboration. And we see evidence of this, already.
Matthew Wilson, A360 Project Director, PSI
Explore A360's Response to COVID-19
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My job is to step into the shoes of our youngest consumers—to understand what forces shape their lives, and work together to deliver the tools for young people to drive forward their goals.
Rosemary Nazar, A360 Young Designer, Tanzania
Explore Rosemary's Experience
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People say girls choose contraception because they are promiscuous. But I know that contraception allows girls like me to reach their dreams.
Beth, 9ja Girl, Southern Nigeria
Read Beth's Story
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I have seen Smart Start change me. I want girls around the world to use Smart Start because I want them to be in a better place.
Hymie, Smart Start, Ethiopia
Explore A360 Ethiopia
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Young designers bring our own lived experiences to build trust with the girls we work with & for. When girls walk in I'm not Aunty Susan. I'm just Susan.
Susan Oluwafemi Meleki, A360 Young Designer, Southern Nigeria
Explore A360 Southern Nigeria
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In Tanzania, we first engaged young designers to train the outreach team on how to make their mobilization youth-friendly. They stayed for a week, but it wasn’t enough. We failed fast, and adapted even faster.
Edwin Mtei, Project Director, A360 Tanzania
Explore A360 Learnings

Learnings & Reflections

October 13, 2020

A Smart Start for Mozambican Couples

PSI’s experience reaching young couples in Ethiopia offered a ripe base by which Vale a Pena in Mozambique could build from in designing and delivering a youth-responsive contraceptive program for the same target demographic, albeit within a new context.

September 25, 2020

Youth Tell All: Young and Living in a Pandemic

“Adults” have the opportunity to bring us young people into the story as we, together, drive toward a reality in which every young person can use our voices to choose our futures, says A360 Tanzania Young Designer Christine Massawe.

Tem mais taxi
August 24, 2020

What Should We Do? Pandemic Pivots, Continued.

As we enter month six since COVID-19 has changed life as we know, “What should we do?” has emerged as the question the Vale a Pena project continues to ask, and respond to.

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