By Matthew Wilson, Meghan Cutherell, Abednego Musau, Sara Malakoff, Alexis Coppola, Metsehate Ayenekulu, Edwin Mtei, Fifi Ogbondeminu
A360 has made significant strides in increasing demand and uptake of modern contraception among adolescent girls aged 15 to 19 years. With its human centered design approach, A360 created four adolescent sexual and reproductive health interventions across three countries, recognizing the importance of tapping into girls’ aspirations and positioning contraception as a tool to support them in pursuing their life goals.
In this publication, A360 draws out five key lessons, including the importance of supporting girls holistically, improving the enabling environment for contraceptive use, finding program and measurement approaches that respond to unique patterns of sexual activity, maintaining a user-centered focus, and balancing designing for users with program sustainability.
This publication is also available in French.