The Case of Matasa Matan Arewa in Northern Nigeria

Download PDF
Download PDF

What is it?

A technical brief that analyzes A360’s strategy and lessons learned to date, presenting a case study of Matasa Matan Arewa (MMA), A360’s project in northern Nigeria.

Led by PSI and implemented by SFH Nigeria, MMA works in partnership with A360 young leaders and across Nigeria’s public health facilities to support rural married girls aged 15-19 and their husbands to access contraception and plan for their lives. As the video below shows, we’ve reframed the contraceptive conversation by starting with girls’ priorities, supporting girls to take charge of their lives, and state governments to eliminate the gaps in adolescent contraceptive access – for good.

How did we use it?

Among adolescent girls across developing countries, there remains a persistent unmet need for modern contraception. To resolve this, many organizations and projects have contributed to the evidence-base of best practices for adolescent girls to uptake modern contraception.

Despite major investments, scalable solutions remain elusive. A360’s uptake data, however, demonstrates that when evidence-based best practices are combined—and combined with a diverse team that offers a wide-range of perspectives—adolescent sexual and reproductive health (ASRH) solutions can be scaled at great impact.

What does this look like in northern Nigeria? Our technical brief explores.

Consider using it to:

This publication offers considerations for ASRH programs and practitioners seeking meaningful partnership with adolescents to design and implement scalable, sustainable, community-based programming that aligns contraceptive use with their family and life goals.


  • How can adolescent contraceptive programs balance delivering life skills and contraceptive services in a setting where contraception is stigmatized, and husbands hold most of the decision-making power?
  • How can we, the A360 team, maintain fidelity to MMA’s promise to girls as we work toward government integration?

*  *  *  *

Want more? Watch this video to see how MMA support girls in Northern Nigeria to plan for the lives – and families – that they want.