Pursuing Adaptive, Youth-Powered Adolescent Sexual and Reproductive Health Programming: The Case of Kuwa Mjanja in Tanzania

A case study that presents the lessons learned from designing and implementing Kuwa Mjanja, A360’s intervention in Tanzania, during the first investment phase of the project.

Kuwa Mjanja taps into a girl’s self-defined priorities and helps her understand how contraception aligns with and supports those priorities. Kuwa Mjanja engages girls around their life aspirations – using a dynamic brand to encourage girls to ‘stand tall, wear their crown, and be a role model.’ Kuwa Mjanja sessions provide girls with a low-intensity vocational skills session to begin to give them the tools they need to balance their growing responsibility and navigate the social transition to adulthood.