Design Insights: 2021 Prototype Report Card for Kenya

This prototype report card deck is a summary of key learnings that surfaced in our formative research phase for replication in Kenya in May 2021. The learnings described in the deck provided a first step for us in understanding what solutions were desirable for our key users, based on the archetypes identified during the initial […]

Design Tool: Sacrificial Concepts from Kenya Replication 2021

This resource presents the sacrificial concepts used by A360 during its replication design process in Kenya in early 2021. Sacrificial concepts are early, raw concepts that are made visual or physical and used as a tool to encourage reactions, responses, and discussion among users and design teams. They are designed to be quickly discarded if […]

Design Insights: 2021 Formative Research Synthesis Kenya

This insights deck is a summary of learnings which surfaced through the research and insight gathering phase of A360’s replication in Kenya, taking place in March 2021. The learnings in this deck guided the project towards opportunities for design and the development of prototypes which would eventually become A360’s intervention in Kenya, Binti Shupavu.

A360 Case Study Series

With powerful global evidence demonstrating the risks to maternal and child health posed by too early and too frequent childbearing, and adolescent girls throughout Ethiopia, Tanzania and Nigeria left at risk of unintended pregnancy, A360 saw an opportunity to reframe the contraceptive conversation – based on an understanding of girls’ dreams and life goals. This […]