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This resource presents the sacrificial concepts used by A360 during its replication design process in Kenya in early 2021. Sacrificial concepts are early, raw concepts that are made visual or physical and used as a tool to encourage reactions, responses, and discussion among users and design teams. They are designed to be quickly discarded if they do not work well. Typically, when used early in a design process, these are highly conceptual and may be provocative or outrageous, designed to elicit substantial feedback and insight.
We chose to use stripped-down components of our own programming as sacrificial concepts, hypothesizing that there would be 2 benefits to this approach. First, we knew why different components worked in our other geographies; if something worked or did not work in Kenya, we might be able to assume a similar underlying condition or motivation. Second, these components were all well developed, with assets, facilitation guides, and multiple iterations. If a rough concept was appealing in Kenya, it would be easier to develop the prototype to a higher fidelity.