From the Swahili words Binti, meaning ‘young woman’ or ‘daughter,’ and Shupavu, translating to ‘strong’ or ‘fearless,’ Binti Shupavu is a vibrant brand in Kenya which resonates with girls, positions contraception as relevant to their goals, and elevates their voices within their communities. 

Developed with and for Ethiopian young people, Smart Start flips the traditional contraceptive counseling conversation – leading with targeted financial messaging designed to help rural Ethiopian girls aged 15-19 and their husbands plan for the families, and lives, that they want.

In Northern Nigeria, Matasa Matan Arewa (MMA) uses girl-centered approaches to create a strengthened, integrated health and community support systems, capable of working together to make sexual and reproductive health services relevant and accessible to the married adolescent girl (15-19) supporting her to achieve her goals, contribute to her family income, and raise healthy children because when girls have access to tools like contraception, they can dream of-and achieve-better futures

In Southern Nigeria, A360’s 9ja Girls provides unmarried girls aged 15-19 with safe spaces to gain the skills and knowledge that their lives are theirs to make. This was designed with girl-centered approaches to create a strengthened, integrated health and community support system capable of working together to make sexual and reproductive health services relevant.

In Tanzania, A360’s Kuwa Mjanja delivers entrepreneurial skills and contraceptive counseling sessions— tailored to and branded for the unique needs of the girls we serve. Across disciplines and in partnership with girls, Kuwa Mjanja supports girls aged 15-19 to explore the role contraception plays in helping them achieve their life dreams, today.